Monday, November 16, 2009

Valrico FL Invisalign Provider Participates in Life is Good Fundraising Festival

VALRICO, FL — On October 10, 2009 Valrico FL Invisalign Provider, Dr. Michael Hess will be participating in the 2009 Life Is Good Pumpkin Festival fundraiser, located at the Fish Hawk Ranch in Lithia’s Park Square Town Center. The event, held from 3 p.m. through 10 p.m., will raise funds for HomeAid Tampa and Project Joy.

The Pumpkin Festival will host friendly competitions in its second annual “World’s Greatest Backyard Athlete Competition.” Community members will participate in challenges such as a disc toss, pumpkin seed spitting contest, and obstacle courses.

“I’m hoping to see many of my patients and their families at the fundraiser,” said Dr. Hess. “Life Is Good is going all out to raise crucial funds for two great charities. It’ll be a pleasure to have some fun for a good cause. Besides, how can a dentist refuse a pumpkin seed spitting contest?”

Hess Orthodontics is a family practice providing orthodontic treatment for adults and children. The Valrico, FL braces and Invisalign practice also provides cosmetic dentistry services such as teeth whitening. Hess Orthodontics focuses on cutting edge technology, patient education, and friendly service to not only improve smiles and boost confidence, but to help patients benefit from a healthier lifestyle as well commented Dr. Hess.

HomeAid is a national non-profit organization that provides housing for the homeless. The organization builds and renovates multi-unit shelters for temporarily homeless families and individuals. For more information on HomeAid, visit www.HomeAid.org.

Project Joy is a non-profit organization fostering the development of children of affliction or children who are at risk. Through the power of playing, Project Joy enables teachers and childcare providers with the resources to enhance the quality of life for these children. For more information, visit www.projectjoy.com.

“It’s great to see a community come together to help those in need,” said, Valrico Invisible Braces provider Dr. Hess. “I’m hoping for a big day for HomeAid and Project Joy.”

Learn More
To learn more about Valrico, FL orthodontist Dr. Michael Hess and his practice, the orthodontic services he provides, or the 2009 Life Is Good Pumpkin Festival, call (813) 645-4377 to speak with a representative at his Riverview or Apollo Beach, Florida locations, or visit http://www.hessorthodontics.com/.

About Dr. Michael Hess
Michael A. Hess, DMD, MS is an accredited Valrico orthodontist. This means that he is a dental specialist who has completed an advanced post-doctoral course, accredited by the American Dental Association, of at least two academic years in the specialty of orthodontics.

Michael A. Hess, DMD, MS is dedicated to creating outstanding smiles for his patients, using the latest technology available.

© 2009 Sinai SEO Services Marketing and Dr. Michael Hess. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.
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Thursday, October 15, 2009

Tampa, FL Orthodontist Offers Trick-Or-Treaters Candy Buy Back For US Soldiers

TAMPA, FL — On November 5 and 6, Tampa, FL orthodontist Dr. Michael Hess will be purchasing leftover candy from trick-or-treaters and donating them to American troops. Dr. Hess is offering $1.00 for every pound of unopened, uneaten treats, and all are welcomed, patients and non-patients, to trade in their candy for the cause.

“We would love to give our soldiers a little taste of home while they are overseas fighting,” said Dr. Hess. “Halloween is an American holiday and tradition, and we should take care of the people taking care of us.”

Dr. Hess’ practice, Hess Orthodontics, is a leading provider in Tampa, FL Invisalign and braces treatment, providing patients of all age groups young and old with cutting-edge technology and friendly service.

“Keeping a few kids away from cavities while giving the troops something to smile about would be fantastic,” said the Tampa, FL braces expert. “It would be something that everyone, trick-or-treaters and the staff at Hess Orthodontics can be proud of.”

Hess Orthodontics will be collecting candy during normal office hours: 8 a.m. to 7 p.m. on Thursday, November 5, and 8 a.m. through 5 p.m. on Friday, November 6.

“Hopefully, this little buy back will have a big effect on our community and of course our troops,” said Dr. Hess. “Spreading goodwill and reminding ourselves that there are people out there fighting for us every day is incredibly valuable. Everyone at the office is hoping for a big turnout, and a whole lot of sweets for the troops.”

Learn More
To learn more about Tampa, FL orthodontist Dr. Michael Hess and his practice, or the trick-or-treat buy back, call (813) 645-4377 to speak with a representative at his Riverview or Apollo Beach, Florida locations, or visit http://www.hessorthodontics.com/.

About Dr. Michael Hess
Michael A. Hess, DMD, MS is an accredited orthodontist. This means that he is a dental specialist who has completed an advanced post-doctoral course, accredited by the American Dental Association, of at least two academic years in the specialty of orthodontics.

Michael A. Hess, DMD, MS is dedicated to creating outstanding smiles for his patients, using the latest technology available.

© 2009 Sinai Free SEO Marketing and Dr. Michael Hess. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.

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Monday, September 21, 2009

Tampa Orthodontics Expert Includes Useful Patient Tools on New Web Site

TAMPA, FL — Dentists making house calls sounds like an antiquated routine and something most of us are not accustomed to. But thanks to the Internet, dentists are invited into their patients’ homes every day. More people than ever are surfing the Web for local dentists or hygienists before making an appointment, and even if a family has a dentist already, there are plenty of ways to integrate the Web into appointments and treatment.

According to Google AdWords’ Keyword Tool, there were approximately 7,480,000 Web searches on Google.com in July 2009 for the word “dentist” in the United States. Combine that figure with the hundreds of possible search terms people use for general and specialized dental care, and you can imagine the importance a dentist’s Web site has for his or her practice.

In August 2009, Dr. Michael Hess, a Tampa, FL orthodontics and bracesspecialist re-launched his Web site, http://www.hessorthodontics.com/, to better integrate his Web site with his practice.

Dr. Hess has incorporated Web videos; details about treatment for adults and adolescents; educational tips and tools for appointments, oral hygiene; an appointment scheduler for patients; and emergency tips for his orthodontics and braces patients. He even went as far as building a community calendar to help patients enjoy local events together as part of the Hess Orthodontics family.

Patient Tools

The process of filing paperwork and scheduling appointments can often be time consuming, tedious tasks for patients. Also, new patients may have trouble in the “simple” task of locating the doctor’s office. Tools such as appointment schedulers, filing medical history online, and including a map of the office’s location are all tools that help keep appointments as brief as possible and on schedule notes Dr. Hess.

“These are the simple things that go into the larger process of treatment, but they are critically important,” said Tampa orthodontics specialist Dr. Hess. “Allowing patients to schedule appointments and fill out forms online is a great way to give a little bit more power in the treatment process to patients, and it saves time for patients and the staff, which is an obvious advantage.”


Web Videos

Web videos are important tools for dentists in that viewers can get a feel for the personality of the doctor and the atmosphere at his or her practice. Other functions of videos on Dr. Hess’ site allow viewers to watch before-and-after transformations of several oral disorders such as overbites, underbites, openbites, crowding, and spacing. Showing the progress and outcome orthodontics can have on cosmetic disorders is a great way to let viewers see what kind of transformations they can expect from misalignments he or she may have notes Dr. Hess.

Treatment Walkthroughs

People often have questions about treatment before they are ready to make a commitment. Using a Web site can be a great way to answer preliminary questions and warm people up to the idea of treatment.

Hess Orthodontics’ Web site answers many questions about treatment for children, adolescents, and adults. Questions such as what the optimal age for orthodontics is; benefits of early-age treatment; and information on the conditions adults need to qualify for orthodontics are all addressed online.

The FAQ section of his site also details common questions such as costs, treatment times, treatment details, scheduling a consultation, hygiene with orthodontics, playing sports while wearing orthodontics, and much more.

“We want people to not only trust the doctors at Hess Orthodontics, we want them to be educated, informed patients,” said Dr. Hess. “We took our time to document the most important and reoccurring questions we’ve fielded throughout our careers, and we answer them to our fullest ability on http://www.hessorthodontics.com/.”

Patient Education

Much like questions people have about treatment, there are many questions that surface from the first appointment through the end of treatment. Letting patients know what they can expect from the onset of treatment, and providing tips about everything from oral hygiene to emergencies is an important part of successful treatment and building a strong doctor-patient relationship notes Dr. Hess.



Though currently the oral hygiene section of Dr. Hess’ site is currently under development, he made sure to post the emergency care section upon the site’s launch, in case patients bump into unexpected problems during treatment.

“From time to time patients will experience a malfunction with their orthodontics at times when they can’t come in for immediate assistance,” said the Tampa, FL braces expert. “It is my job to provide my patients with comfort and care 24/7, and in these extreme scenarios, my Web site has been a great tool to help patients through these moments.”

The oral hygiene section of http://www.hessorthodontics.com/ will be posted soon notes Dr. Hess. Patients and those interested in learning more about oral hygiene during orthodontic treatment should check back with the Web site for tips and best practices.

Community Builder


Though incorporating community events on a dentist’s Web site may not directly effect treatment and dentistry, it does have an effect on people.

“Perhaps it’s not the focus of every orthodontics practice,” said Dr. Hess, “but it is an important part of building relationships with our patients and creating a positive attitude towards treatment and appointments.”

Hess Orthodontics builds community events such as its annual Scavenger Hunt to bring together patients and their families. Currently, the Community Calendar is still under construction on Dr. Hess’ Web site, but he plans to incorporate events from around the Tampa area in an effort to bring his staff and patients closer together.

“It’s great when we can talk to patients about more things than orthodontics,” said Dr. Hess. “Discussing things like our Scavenger Hunt keeps things fresh and light. We see patients smiling a lot during our appointments, so we know we’re doing something right.”

Learn More

To learn more about the benefits of Tampa, FL orthodontics expert Dr. Michael Hess’ Web site, call (813) 645-4377 to speak with a representative at his Riverview or Apollo Beach, Florida locations, or visit http://www.hessorthodontics.com/.


About Dr. Michael Hess

Michael A. Hess, DMD, MS is an accredited orthodontist. This means that he is a dental specialist who has completed an advanced post-doctoral course, accredited by the American Dental Association, of at least two academic years in the specialty of orthodontics.

Michael A. Hess, DMD, MS is dedicated to creating outstanding smiles for his patients, using the latest technology available.

© 2009 Sinai Google Marketing and Dr. Michael Hess. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.


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Tuesday, August 4, 2009

Tampa Invisalign Expert Discusses Why the Web Is Key in Dentistry

Tuesday, August 4, 2009 — TAMPA, FL — Dentistry is one of the world’s oldest professions. Records of dental procedures have been found dating as far back as 7000 BCE. The benefits of dentistry in modern society are painfully obvious, but with nearly 10,000 years behind the profession, dentistry has had to make several leaps to keep up with man’s evolution. Our generation’s largest shift has arguably come in the dawning of the Web. So, what happens to an ancient profession during a time of cultural shift?

The Web has changed dentistry in several ways. According to www.entrepreneur.com, there are over 20 million consumers online at any given time. Also, IntelliQuest, a consumer surveying company, claims that 68% of consumers in the US shop online. Based on these statistics, it is safe to say that people are relying on the Web not only to purchase products, but to find the right dentist as well.

In what used to be a businesses sustained by word-of-mouth and the Yellow Pages, dentistry is seeing a significant change in the doctor-patient relationship. “Things are certainly different, but I think things are changing for the better,” said Tampa orthodontics expert Dr. Michael Hess. To keep up, he has built a Web site, www.hessorthodontics.com, for his practice’s two offices in Riverview and Apollo Beach. He is also putting the finishing touches on a site re-launch, where he hopes to provide a better representation of his practice and deliver more information on his practice’s services and personality.

“Having a Web site is beneficial for both parties,” said Dr. Hess. “Patients can get a feel for the doctor and his practice before setting foot in the office. And practitioners have the ability to make a great first impression, and patients have access to more information than ever before.”

Some dentists are even hiring Web specialists to gain an advantage on competition. Dr. Hess, for example, has commissioned Sinai Marketing, a Web SEO (search engine optimization) company to boost his performance on search engines. “There’s so much going on behind the site,” said Dr. Hess. “Building a Web site is a tricky business. It’s incredible to me that there are Web professionals, but that’s just how important it has become to our society.”

Web sites can provide dental patients with anything from access to their dental records and medical history, to scheduling appointments, to information on dental disorders, treatments, and oral hygiene. A Web site can be a dentist’s best friend said Dr. Hess. “Any time you can reinforce and educate good oral hygiene, it’s worth the investment. My site has become an integral part of my practice, from meeting new patients to preventing serious dental and health complications.”

Learn More
To learn more about Tampa orthodontics specialist Dr. Michael Hess, or the services of his Web site, call (813) 645-4377 to speak with a representative at his Riverview or Apollo Beach, Florida locations, or visit http://www.hessorthodontics.com

About Dr. Michael Hess
Michael A. Hess, DMD, MS is an accredited orthodontist. This means that he is a dental specialist who has completed an advanced post-doctoral course, accredited by the American Dental Association, of at least two academic years in the specialty of orthodontics.

Michael A. Hess, DMD, MS is dedicated to creating outstanding smiles for his patients, using the latest technology available.

© 2009 Sinai Google Marketing and Dr. Michael Hess. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.

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Tampa Braces Expert Adds Video to Web Site

Tuesday, August 4, 2009 — TAMPA, FL — Dr. Michael Hess, a leader in Tampa, FL orthodontics, has added video components to his practice’s new Web site. The videos include a welcoming video for viewers, a video about Dr. Hess’ practice and services, and patient testimonials.

“I’m really excited to see the product,” said Tampa orthodontist Dr. Hess. “We are re-launching our Web site, and these videos are a highlight of our new, more personable look.”

With this new addition, Dr. Hess hopes to show prospective clients as well as current patients not only the services his practice provides, but the personality and atmosphere of his orthodontics practice.

The first video, a “Welcome” recording, includes images from the office as well as a brief message from the staff. The second video pertains to the services of Dr. Hess’ practice, including braces, Invisalign, TMJ correction, and more.

“So often, our Web site is the first glimpse people get into my practice,” said Hess. “So, it is crucially important to communicate to them and let them know that we not only want to help them, but we want to build a relationship and make them comfortable. These Web videos are a great way to get us off on the right foot.”

Dr. Hess contracted Stone Ranch Media, a Web and video design and production company, for the video production. The videos will be available for viewing upon the launch of Dr. Hess’ new Web site, which is scheduled for August 2009.

Learn More
To learn more about Tampa, FL orthodontics specialist Dr. Michael Hess, or the services of his Web site, call (813) 645-4377 to speak with a representative at his Riverview or Apollo Beach, Florida locations, or visit http://www.hessorthodontics.com/.

About Dr. Michael Hess
Michael A. Hess, DMD, MS is an accredited orthodontist. This means that he is a dental specialist who has completed an advanced post-doctoral course, accredited by the American Dental Association, of at least two academic years in the specialty of orthodontics.

Michael A. Hess, DMD, MS is dedicated to creating outstanding smiles for his patients, using the latest technology available.

© 2009 Sinai Dental SEO Marketing and Dr. Michael Hess. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.

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