Tuesday, August 4, 2009 — TAMPA, FL — Dentistry is one of the world’s oldest professions. Records of dental procedures have been found dating as far back as 7000 BCE. The benefits of dentistry in modern society are painfully obvious, but with nearly 10,000 years behind the profession, dentistry has had to make several leaps to keep up with man’s evolution. Our generation’s largest shift has arguably come in the dawning of the Web. So, what happens to an ancient profession during a time of cultural shift?
The Web has changed dentistry in several ways. According to www.entrepreneur.com, there are over 20 million consumers online at any given time. Also, IntelliQuest, a consumer surveying company, claims that 68% of consumers in the US shop online. Based on these statistics, it is safe to say that people are relying on the Web not only to purchase products, but to find the right dentist as well.
In what used to be a businesses sustained by word-of-mouth and the Yellow Pages, dentistry is seeing a significant change in the doctor-patient relationship. “Things are certainly different, but I think things are changing for the better,” said Tampa orthodontics expert Dr. Michael Hess. To keep up, he has built a Web site, www.hessorthodontics.com, for his practice’s two offices in Riverview and Apollo Beach. He is also putting the finishing touches on a site re-launch, where he hopes to provide a better representation of his practice and deliver more information on his practice’s services and personality.
“Having a Web site is beneficial for both parties,” said Dr. Hess. “Patients can get a feel for the doctor and his practice before setting foot in the office. And practitioners have the ability to make a great first impression, and patients have access to more information than ever before.”
Some dentists are even hiring Web specialists to gain an advantage on competition. Dr. Hess, for example, has commissioned Sinai Marketing, a Web SEO (search engine optimization) company to boost his performance on search engines. “There’s so much going on behind the site,” said Dr. Hess. “Building a Web site is a tricky business. It’s incredible to me that there are Web professionals, but that’s just how important it has become to our society.”
Web sites can provide dental patients with anything from access to their dental records and medical history, to scheduling appointments, to information on dental disorders, treatments, and oral hygiene. A Web site can be a dentist’s best friend said Dr. Hess. “Any time you can reinforce and educate good oral hygiene, it’s worth the investment. My site has become an integral part of my practice, from meeting new patients to preventing serious dental and health complications.”
Learn More
To learn more about Tampa orthodontics specialist Dr. Michael Hess, or the services of his Web site, call (813) 645-4377 to speak with a representative at his Riverview or Apollo Beach, Florida locations, or visit http://www.hessorthodontics.com
About Dr. Michael Hess
Michael A. Hess, DMD, MS is an accredited orthodontist. This means that he is a dental specialist who has completed an advanced post-doctoral course, accredited by the American Dental Association, of at least two academic years in the specialty of orthodontics.
Michael A. Hess, DMD, MS is dedicated to creating outstanding smiles for his patients, using the latest technology available.
© 2009 Sinai Google Marketing and Dr. Michael Hess. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.
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